Branding and positioning yourself to get the job

You may have heard that you need to “brand yourself” to be successful in your career. Many jobseekers do not realize they already have a brand (even law students) — they just have not articulated it yet. Maybe you are known as “a creative problem solver who never shrinks back from a challenge,” or “the person who always lands a deal.” That is your brand!

Branding and positioning are essential components of a successful job search or career transition. When you can clearly communicate why you are the right candidate for a position, you become memorable to recruiters and hiring managers.

For more in-depth guidance on branding, explore the resources provided in the guide below. The information shows you how to conceptualize your brand positioning; identifies questions to ask yourself while developing your brand and even offers tools and worksheets that can help position you as a unique candidate during the hiring process. 

Remember: In a competitive job market, a well-crafted brand and positioning can make all the difference in landing your dream job. So, invest in yourself and read the full guide to discover more insights and strategies for career success.

Read the guide: